H o w A e s t h e t i c
An all-in-one solution for franchise operators, and more
YOUR BRAND NEEDS A BBL
Most operators think it’s high material and labor costs that break the bank.
In reality they are just missing the Brand Buildout Library.
We help multi-location restaurant and retail brands build the interior finish systems that keep every location consistent, on budget, and ready to scale — before the chaos starts.
HowAesthetic Owner/Lead Fabricator Nate Howard has personally worked on over 100 everbowl locations — design through install
T H E P R O B L E M
Every new location shouldn't feel like
starting from scratch.
Scaling brands consistently lose money, time, and consistency on interior buildouts — not because their contractors are bad, but because no one ever built a system to make it repeatable.
No documented finish standards means every location drifts — and when a material gets discontinued, you're scrambling for an expensive alternative.
Cost: $2K–$10K per incident
No vendor relationships or procurement strategy means you're buying retail and overpaying on every build.
No ability to manage contractor markups because you don't speak the language or have the relationships — so you get taken advantage of every time.
And when you're paying rent on an empty box, every week of delay is money you'll never recover.
A B O U T
Brief Experience Overview
Built from the inside of brands you already know.
I spent years inside a company that built interiors for scaling brands like Everbowl, Capriotti's, Wing Zone, and Shaq's Big Chicken. I watched operators overpay, scramble, and get inconsistent results across locations — not because their contractors were bad, but because nobody had built a real system.
I built those systems from the inside. I designed the concepts, engineered the products, wrote the SOPs, programmed the CNC machines, managed logistics, and flew to sites to make sure it all came together. At 25, I took that experience and went on my own.
Now I help scaling brands build those systems by giving them a BBL
End-to-end interior finish project management for national brands
SketchUp design, CNC programming, fabrication SOP development
Trained 25+ fabricators and installers across multiple brand rollouts
$120K year-one solo revenue — word of mouth only
THE BRAND BUILDOUT LIBRARY
A done-with-you engagement that turns your buildout process into a
repeatable asset.
Over 6–8 weeks we work directly with your team to build the interior finish system your brand should have had from the beginning. You walk away with a physical and digital playbook your team can execute in any market, with any contractor.
01
Brand Finish Standards
Documented interior finish specifications
for every surface, material, and fixture —
so every location looks like yours, not your contractor's interpretation of yours.
02
Vendor Stack
A curated list of primary and backup vendors with established relationships, procurement process, and material cost benchmarks built in.
03
Cost Benchmarks
Real numbers on what your buildouts should cost — so you can evaluate bids with confidence and stop overpaying for work you can't independently assess.
04
Forward Roadmap
A location-by-location buildout roadmap for your next three openings — scoped, sequenced, and tied to your real timeline and rent obligations.
05
The Physical Binder
Everything above delivered as a branded physical binder your expansion team can hand to any contractor in any market and get a consistent result.
06
Location Self-Survey
A structured post-build self-assessment your team runs after each opening — so the system improves with every location instead of repeating the same mistakes.
H O W I T W O R K S
Six weeks to a system
you'll use for every location
after this one.
WEEKS 1–2
Audit & Discovery
We review your existing locations — photos, specs, what worked, what didn't. We identify the gaps and document what your brand actually looks like at its best.
WEEKS 3–4
System Build
We build your finish standards, vendor stack, and cost benchmarks together — working directly with your admin, design, or expansion team.
WEEK 5
Roadmap & Review
We map your next three buildouts against the system, stress-test the specs against real vendor availability, and finalize your benchmarks.
WEEK 6
Delivery & Handoff
You receive the physical binder, the full digital document set, and a working session with your team to make sure they can execute without us.
H O W I T W O R K S
One prevented mistake covers
the entire engagement.
The math is simple. A single reshipped cabinet job from a spec miscommunication can run up to $10,000. One inconsistent location costs you franchisee trust you can't put a number on. The system pays for itself the first time you use it — and saves on every location after that.
$10K
Potential cost of a single
spec error rebuild
5×
Minimum locations
the system protects
6 WKS
Time to a system
that scales with you
G E T S T A R T E D
Opening multiple locations
in the next 12 months?
Let's talk.
The Brand Buildout Library is designed for operators who are committed to scaling and ready to stop figuring it out location by location. If that's you, we should have a conversation.